Kubota confirms 20 consecutive years as the top-selling tractor brand in the U.S. by unit volume

Kubota Tractor Corporation announced on 11 August 2026 that it has held the top position in U.S. tractor unit sales for 20 consecutive years, from 2005 through 2025, based on EDA/UCC equipment transaction data^[1]. The company ranked first in total units sold in each individual year of that period and also led the market across the full two-decade span^[1].

What the data covers

The EDA/UCC analysis spans four tractor categories^[1]:

• Utility Tractor
• Utility Loader
• Utility TLB (tractor-loader-backhoe)
• 4WD Ag Tractor

That scope is significant. The U.S. tractor market ranges from sub-compact machines used on rural properties to high-horsepower units built for commercial crop production, and Kubota's strength is concentrated in the compact and utility segments where unit volumes are highest. According to Association of Equipment Manufacturers data, tractors below 40 horsepower routinely account for the majority of new farm-tractor units sold in the United States. Kubota did not publish unit totals or market-share percentages alongside the announcement, and the underlying EDA/UCC brand-level figures are not publicly available in enough detail to independently verify the comparison against competitors such as John Deere, New Holland, or Mahindra.

Dealer network and U.S. manufacturing

Kubota attributes the sustained sales position in part to its dealer infrastructure. The company's authorized dealer network now spans more than 1,100 locations across the United States^[1]. The Osaka-based manufacturer has also expanded its physical footprint in North America over the same period.

Key U.S. facilities include:

• A 440,000 sq ft plant in Jefferson, Georgia, that manufactures tractor implements and assembles L-series tractors and skid steers
• A 700,000 sq ft front-end loader assembly facility in Gainesville, Georgia, opened in 2025, capable of producing 170,000 units per year - up from 100,000 at the prior site
• A new facility under development in Salina, Kansas, at 750,000 sq ft

The Gainesville expansion cost $190 million and nearly doubled loader production capacity. Kubota says the milestone "is supported by Kubota's continued investment in America through expanded assembly and manufacturing plants"^[1].

Compact equipment position

Beyond tractors, Kubota claims leadership in adjacent segments. The company says it has been the world's top-selling compact excavator brand for more than 20 years and the best-selling compact track loader in the United States^[1]. Those claims also rely on EDA/UCC or equivalent transaction data and have not been independently verified by this publication.

The broader market context complicates the picture. Total U.S. farm tractor sales were down 8.7 percent year-to-date through February 2026 compared with the same period in 2025, according to AEM data, with the sub-40 hp segment declining 11.5 percent in February alone. Whether Kubota's compact-heavy mix provides relative insulation from that downturn - or whether the brand faces the same demand headwinds as the wider industry - will be clearer when full first-half 2026 figures are published later this year.